Optimization of the app store, better known as ASO, is something that many app developers and advertisers sometimes ignore rather than not. Mobile app advertisers prefer to concentrate their efforts on other marketing strategies after the initial production is completed and the app has been submitted to all the major app stores. Blogging, social media, paid ads, for example, and every other means possible to bring potential clients to the page of the app store.
*Why is ASO an effective strategy for marketing?
With well over 2 million applications available in the major app stores, one of the biggest challenges remains keeping your app in front of the right users amid all the competition. A simple quest for an app store drives a whopping 67% of app downloads, making searching the most popular method for finding and installing new applications inside the app stores.
If your app store page is not optimized well, however it will not appear in many specific searches and you may lose hundreds, maybe even thousands of possible downloads as a result.
Every week a little time and effort spent improving and upgrading your app store will allow you to reap the long-term benefits and keep those organic downloads coming in.
*Benefits of Top ASO company:-
- Organic installs i.e. lower acquisition costs-
One of the reason choosing the top Company ASO is that your organic installations will increase and cost you absolutely nothing with a good plan! Your app will start ranking higher for different search results once you are configured, boosting your exposure and increasing your organic downloads, all while keeping your acquisition costs down.
- Get your app in front of users who are relevant-
Relevant is the key word here. There is little point in making people who are not searching for it see your app, so this is where ASO steps in to assist. If you don’t use the same keyword that your target customers are looking for or the summary of your app doesn’t describe what your app does well, or even if you have chosen the wrong category, both of these factors minimise the chances of having your app in front of the right person, so choosing the right and top ASO Companies is beneficiary here.
- Increased profits:-
If you monetize your app in some way, such as from advertisements, subscriptions, in-app purchases, etc., then you can benefit from all the additional downloads you get from top ASO companies in terms of increased revenue.
- Stability — Stability:-
These additional downloads and increased sales provide a much more stable future for your app. While at the very beginning, pouring your entire budget into paid marketing techniques can give you a burst of new users to start with, this is not a long-term remedy. It might be tempting to raise the marketing budget further until the downloads slow down, but this is not always a profitable choice and the money will inevitably run out.
However by raising or sustaining your rank in the app store quest, you can keep those organic downloads coming in steadily over time with continuous effort and periodic tweaks of your app store page.