If you’re reading this post, you’ve probably heard of App Store Optimization (ASO) and a few names, including Google, Apple, Microsoft, Google Play, Amazon, and many others, are known for it. ASO focuses on expert resources and applications to improve the ranking of mobile applications and apps. This includes increasing the chances of app discovery through App Store search, and then increasing the number of downloads and pushing the app higher in the charts.
SEOs, using an App Store optimization service is something that many developers and marketers have forgotten. Although it is a much more complex process than you might think, optimizing app stores is not as simple as it used to be. In fact, a new App Store Optimization Study by the App Store Optimization Institute (ASI) is the first of its kind. App Store optimization is a super cost-intensive way to increase your app’s exposure and increase downloads through the roof. By using the App Store optimization tips, your apps will be ranked higher, get more downloads, and be seen by more people. You can get organic downloads and save money on advertising and increase sales. App Store optimization companies tool that helps you find the best App Store keywords for your app. For example, you can find new keywords, track ranking rankings in the App Store, and much more. Their competitors are probably also optimizing search in the App Store, and they probably are. You can also get almost real-time, keyword by keyword, updates on their ranking changes. Screenshots and videos do not directly influence the ranking of your app, but they can play a major role in optimizing your conversion rate, which is a factor in App Store optimization. By using search engine optimization tools, you can see which ASO updates (including changes to app screenshots) have a positive impact on app growth and which do not.
You need to have a strong positive user sentiment in the App Store and positive reviews on Google + for your app. It prefers apps with more and better ratings, which Google rates higher, to convince users of the high quality of your apps and to get them to download them. You can use word of mouth to encourage users to leave good reviews of your app on both the App Store and Google Play. If searching for potential keywords seems like a tedious task, App Store Optimization can give you quick and easy guidance on the best keywords for your app in both the Google Play Store and Apple Store. Read on to learn everything you need to know to create an app name, effectively select keywords in the App Store, and find some tips for the Google Play Store here.